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Business & Finance

E-Commerce

Build skills to launch, manage and grow successful online businesses.

Course overview

The future of business is online. This course helps you identify e-commerce opportunities, choose the right model and platform, and plan a launch that delivers results. What you will learn: • Identify viable e-commerce opportunities • Evaluate B2C, B2B, direct-to-consumer and marketplace models • Design a tailored e-commerce strategy • Plan and manage implementation • Work effectively with IT, marketing and logistics teams

Course content

  • 1Module 1 – Analyse Opportunities for E-CommercePDF · 3 pages
  • 2Module 2 – Evaluate Models and Design a StrategyPDF · 3 pages
  • 3Key terms: E-CommerceInteractive · Accordion
  • 4Module 3 – Implement the E-Commerce StrategyPDF · 3 pages
  • 5Knowledge checkInteractive · Single Choice Set
  • ✓Final assessment4 questions