Marketing
Digital Marketing
Gain practical skills to create, manage and optimise digital campaigns that drive results.
Course overview
Great advertising stands out because it is built to belong everywhere. This course teaches you to plan, create and refine advertisements that work across social media, web, email and traditional media.
What you will learn:
• Identify campaign goals, audiences and platform requirements
• Design cohesive advertisements for multiple platforms
• Keep brand and message consistent across media
• Review and refine work for quality and effectiveness
• Collaborate with teams to confirm outcomes
Course content
- 1Module 1 – Plan Multiplatform AdvertisingPDF · 3 pages
- 2Module 2 – Develop Multiplatform AdvertisementsPDF · 3 pages
- 3Key terms: Digital MarketingInteractive · Accordion
- 4Module 3 – Review Multiplatform AdvertisementsPDF · 3 pages
- 5Knowledge checkInteractive · Single Choice Set
- ✓Final assessment4 questions